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Welcome to our marketing
information website.
Luminosity has been delivering results-focused marketing
and branding solutions to the Perth market since 1990.
This site provides specific information on the integrated branding and marketing of Small to Medium Enterprises (SME's) in Perth and Australia-wide.
The benefits of planning
Our marketing planning process will:
- maximise the long-term health and profitability of your business
- help you to clarify your business and marketing direction for the future, so you can move forward with confidence
- map out a clear path for achieving your marketing-related business goals
- provide mechanisms for measuring and monitoring business and staff performance
- provide a benchmark for assessing new ideas
- improve the consistency of your "brand promise" and branding in general
- help you to identify and understand your target segments, and enable you to target them more effectivly
- maximise return on your marketing expenditure
- and the list goes on.
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The role of marketing in business
Marketing has been traditionally viewed as an independent function which is carried out to meet seperate objectives to other business functions.
Luminosity has developed a unique integrated branding and marketing (IBM) model, which views marketing as integral to all businesses functions if the organisation is to maximise the return on its marketnig initiatives. No individual department or business unit is responsible for the success or failure of marketing activities.
The IBM approach helps businesses to realise that every process, function or activity undertaken by the business is integrally linked to the overall market perception of the business.
For information on our marketing, branding and graphic design services, visit Luminosity's main website or contact us to discuss your requirements.
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Copyright 2009 Luminosity. All rights reserved.
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